As the snows recede, layers of forest green are dotted with soft pink and white hues of mountain cherry blossoms that announce the arrival of spring. When the fresh leaves and flowers bloom in unison they cover the mountains with their beauty, bringing delight to all who see.

In the Japanese language of flowers, mountain cherry means “a smile for you.” Inspired by this tender sentiment, HANAEMI expresses the desire to always see a joyful smile on your loved one’s face, just like flowers that are sometimes described in Japanese as “smiling” when they bloom.